As Relationship Managers for AAFMAA Wealth Management & Trust, we use facts and logic to guide our clients through investment decisions, rather than emotion. Even the most perceptive military investors, armed with years of market experience, can fall prey to mental biases that lead to poor investment decisions. While it’s impossible to completely eliminate mental biases, we help our clients identify and minimize common investment biases that can lead to costly investment mistakes.
What are the most common biases in investing?
Behavioral psychologists Daniel Kahneman and Amos Tversky first explained the biases that inhibit investors’ ability to make rational economic decisions. There are two main categories of investing biases: cognitive and emotional.
Cognitive investing biases involve information processing or memory errors, whereas emotional investing biases involve taking actions based on feelings rather than on facts. Let’s take a look at the 5 most common investment biases, along with remedies we use to minimize their impact on our clients.
How We Help Minimize the Effects: We provide military families with up-to-date information gathered from a variety of reputable sources. Our clients are fully informed of the pros and cons of their desired investments, giving a more balanced view that leads to better decisions.
How We Help Minimize the Effects: We help military families develop and stick to a solid investment plan, with making adjustments that are based on actual market conditions.
Investors who suffer from recency bias have a tendency to overvalue the most recent information over historical trends. For example, recency biases can threaten an investors’ financial well-being by spurring them into increased risk-taking after experiencing a favorable gain in their portfolio. It can also occur when the investor experiences an isolated loss and decides not to make any portfolio adjustments for fear of further loss.
How We Help Minimize the Effects: We help military families focus on the long-term performance of their portfolios, by reviewing both historical and current performance.
How We Help Minimize the Effects: We help military families accept that losing money is an inevitable part of investing. We work together to create a financial plan with predetermined exit strategies.
Anchoring bias is the tendency to “anchor” on the first piece of information received rather than evaluating the market as new information develops. For example, when investors anchor their belief about the value of a stock at the initial trading price rather than the current market conditions, this can lead to unwise decisions that can damage their portfolio’s profitability.
How We Help Minimize the Effects: We help military families to assess investments based on current market value.
Investing biases can lead military investors into making financial decisions for reasons other than factual market conditions, significantly diminishing their financial stability. That’s why we believe one of our main responsibilities as financial advisors is to help our clients avoid the cognitive and emotional biases that can lead to faulty investment decisions.
(Keywords: common investment biases, military families, cognitive investing biases, behavioral bias in investing)
Parker, Tim. (2018, May 3). Behavioral Bias: Cognitive Versus Emotional Bias in Investing [Blog post] Retrieved from https://www.investopedia.com/articles/investing/051613/behavioral-bias-cognitive-vs-emotional-bias-investing.asp
McKenna, Greg. (2014, Nov. 20) Trading Insider: 5 Cognitive Biases That Can Hold Traders Back [Blog post] retrieved from https://www.businessinsider.com.au/trading-insider-5-cognitive-biases-that-can-hold-traders-back-2014-11
Lazaroff, Peter (2016, April 1) 5 Biases that Hurt Investor Returns [Blogpost] Retrieved from https://www.forbes.com/sites/peterlazaroff/2016/04/01/5-biases-that-hurt-investor-returns/
DesignHacks.co (2017, August). Cognitive Bias Codex [Infographic]. Retrieved from http://www.visualcapitalist.com/wp-content/uploads/2017/09/cognitive-bias-infographic.html